Tassimo Launch

I sometimes get invited to really nice events and last week was one such of those for the launch of the Tassimo Hot Beverage System. We had great fun at the launch and met a lot of fellow Bloggers there-in fact we even had a competition using the Tassimo to create a unique hot flavoured drink. My attempt was a Caramel Flavoured Hot Chocolate Americano. It tasted Unreal as did all of the other entries. We each got a Tassimo machine coming home and like any child with a new toy we have been in separable ever since and i am really enjoying my daily coffee fix. It is the perfect option to make a strong Americano to bring with me on my journey to TV studio every Monday for my early morning cookery slot!

Check out the press release below for some more details
MONDELEZ INTERNATIONAL LAUNCHES TASSIMO HOT DRINKS SYSTEM IN IRELAND

– Over 40 branded variety of hot drinks now available to enjoy at home –

Thursday, 29th August 2013: Mondelez International today announced that it is launching Tassimo, the market-leading hot beverage system into the Irish market. With Tassimo, Irish consumers can now enjoy a wide range of 40 of their favourite brands of coffees, teas and hot chocolate in the comfort of their own home including Kenco, Cadbury, Twinings and Carte Noire, as well as high street coffee specialists Costa.

Previously only available online, three different Tassimo machines – the Tassimo T20, T40 and T65 – will be widely available in Ireland from early September with major supermarkets and retailers stocking the innovative barcoded T-D­­ISCs.

Engineered by Bosch and finished in a glossy design, the Tassimo hot drinks system is compact, elegant and makes a stylish statement in any kitchen. It’s effortless to use and offers an impressive range of flavours and strengths of famous brands of coffees, teas and hot chocolate at the touch of a button. Simply insert the T-DISC into the compartment and let Tassimo read the barcode which carefully adjusts the brewing time, pressure and water temperature to produce the perfect hot drink, every time.

Commenting on the launch, Sandra Gahan, Head of Marketing for Mondelez Ireland, Beverages said, “There’s a vibrant coffee culture across Europe and we’re witnessing a significant growth in demand for barista-style drinks at home here in Ireland. Tassimo offers coffee lovers a unique method of enjoying barista style coffee including Kenco, Carte Noire and Costa coffee, and other hot drinks, in the comfort of their own home at just the touch of a button, with no mess and no fuss.

Tassimo is much more than a coffee machine of course, it’s an intelligent hot beverage system that delivers a selection of 40 hot drinks from coffee shop quality coffee, teas and hot chocolate, all made at home in seconds. This versatility makes Tassimo the perfect gift, especially for families who can now keep their options open and choose from a wide range of their favourite hot drinks that will keep the kids, and Mum and Dad, happy!” Gahan added.

BSH Director Brian McMenamin says: “Tassimo has been immensely popular with consumers around the world and we’re looking forward to growing the brand in Ireland. Although Tassimo has been available online we can now make both the machines and T-DISCs more readily available to the Irish consumer through supermarkets and retailers, making it even easier for the Irish public to enjoy their

favourite hot drinks with ease! Together with Mondelez International, we are delighted that Tassimo can offer more choice and availability to our Irish customers.”

As well as automatic drink preparation, adjustable cup stand and virtually no heat up time, each Tassimo comes with automatic cleaning and descaling and an energy saving auto-off feature. Add to that an easily refillable water tank and self cleaning steam rinse to guarantee perfect taste with no transfer of flavours after every drink.

Mondelez Ireland will make seven T-DISC SKUs available to buy in supermarkets and major retailers across Ireland from early September. These include:

– Kenco Caffe Crema

– Kenco Columbian

– Carte Noire Espresso Classic

– Carte Noire Latte Macchiato Caramel

– Costa Americano

– Costa Cappuccino

– Costa Latte

– Cadbury Hot Chocolate

The remaining branded variety T-DISCs will be available to purchase online via www.tassimo.com.

The high-impact launch campaign will be supported by a heavyweight fully integrated marketing campaign with PR, advertising, TV sponsorship, digital, retail and out of home promotional activity.

RRP and Availability

The Bosch Tassimo range is available both in store and online RRO €119.95*. Irish consumers can get £20 discount* off T-DISCs when they spend £25 +P&P at www.tassimo.com

*18 years only, see www.tassimo.com for further details

Quoted RRPs are non-binding manufacturer recommended retail prices

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